"Plans are nothing; planning is everything."
- General Omar Bradley
If you are interested in obtaining funding from Crystal Ventures, please submit a written business plan to our managing directors. Your business plan should thoughtfully address background information to support investment in your company, including background information, market potential, strategy, and vision. A business plan would likely include:
· Executive summary
· Market potential
· Business description & strategy
· Differential advantages of your business plan and strategy
· Technology review
· Management team & personnel overview
· Sales & marketing plans
· Competitive analysis
· Financing requested - including uses of funds
· Historical financial performance (if any), i.e. current financials
· Financial projections and reasonable assumptions
· Industry articles and/or marketing collateral materials
Each plan should reflect the nature of your business and the character of your founding team. The content of your plan should demonstrate the underlying thoughts and thought process behind your vision for the company.
We are looking for true operational business plans - not a sales document. We will evaluate the business plan and view it as a reasonable embodiment of the analytical, marketing, technical, and strategic thinking of the company and its management and/or founding team. Most business plans of this nature will be between 20 and 50 pages long, including exhibits and financials.
Executive summaries typically range from one to five pages in length. The executive summary should outline the key business focus of the company, highlight the company's technology, introduce the management team and briefly review their backgrounds, briefly review the funding request, outline how these funds will be used, and include a simple projected income statement and balance sheet for the next several years of operation.
Please allow us time to review and study your proposal prior to following up with interviews. The management of Crystal understands and respects how important the successful completion of an equity funding can be for your company. We will endeavor to respond to your inquiries as soon as possible.
We do not sign non-disclosure agreements. We receive so many plans each week that we make it a principle to keep things simple. We promise to respect, protect and hold confidential your information in the same manner that we handle similar material affecting our fund and the business of our portfolio companies. Our reputation depends on how we maintain the trust of entrepreneurs with whom we work. We will keep your materials strictly confidential.
For submission of business plans, please send to submit@crystalventures.com
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